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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07275_Field_TCUM T840.txt
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1996-04-10
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need for over-all consideration of human unity. Men are
suddenly nomadic gatherers of knowledge, nomadic as never
before, informed as never before, free from fragmentary
specialism as never before—but also involved in the total social
process as never before; since with electricity we extend our
central nervous system globally, instantly interrelating every
human experience. Long accustomed to such a state in stock-
market news or front-page sensations, we can grasp the
meaning of this new dimension more readily when it is pointed
out that it is possible to “fly” unbuilt airplanes on computers.
The specifications of a plane can be programmed and the plane
tested under a variety of extreme conditions before it has left
the drafting board. So with new products and new
organizations of many kinds. We can now, by computer, deal
with complex social needs with the same architectural certainty
that we previously attempted in private housing. Industry as a